TikTok Content Creator

Responsibilities

• Own and actively manage the MTI TikTok account with a goal of publishing approximately three pieces of original content per day.
• Maintain the Delta Technical College (DTC) TikTok account by creating and scheduling content as authentic opportunities arise, recognizing that content frequency will vary based on campus access and available footage.
• Spend time throughout the campus capturing day-to-day student life, classroom activities, labs, events, instructor interactions, graduations, and behind-the-scenes moments.
• Interview students, graduates, instructors, and staff to tell compelling stories.
• Identify, adapt, and execute TikTok trends, sounds, challenges, and editing styles that align with the MTI and DTC brands.
• Edit short-form videos optimized for TikTok performance.
• Write engaging captions and collaborate with the Director of Content & Social Marketing on content strategy and campaign priorities.
• Actively manage community engagement by responding to comments, direct messages, and audience interactions across the MTI and DTC TikTok accounts in a timely, authentic, and helpful manner.
• Serve as a knowledgeable and approachable brand representative by answering prospective student questions, encouraging meaningful conversations, and directing users to appropriate resources while maintaining a friendly, engaging presence.
• Ensure all content and interactions align with MTI and DTC brand standards, institutional policies, and higher education compliance requirements, exercising sound judgment when responding to public inquiries.

Requirements

• High School Diploma or GED required
• Experience managing a successful TikTok account for a brand or personal channel is preferred.
• Portfolio demonstrating engaging short-form video content.
• Experience with CapCut, Adobe Premiere Pro, or similar editing software is preferrable.
• Familiarity with social media analytics and performance reporting.
• Understands the balance between creating relatable, trend-driven content and representing an educational institution with professionalism, accuracy, and compliance.
• Ability and willingness to travel moderately to campuses throughout Illinois, Missouri, and occasionally Mississippi to create on-location content.
• Photography and basic graphic design experience are a plus.

Benefits

• Health Insurance, Dental, Vision, Retirement Plans, Paid Time Off, etc.