Email Marketing & Growth Specialist
NextGen Coding Company
New York City, NY (Remote)
In-housePart-timeMid level5+ years exp.
3 days ago
Temporary-Sr. Email Marketing Manager
Seattle, WA
Salary Not AvailableSenior Level7+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end email lifecycle and revenue-driving campaigns, aligning with merchandising and data to drive engagement, conversions, and lifecycle growth.
- Own the email lifecycle strategy, testing, and optimization with KPI ownership
- Leverage Klaviyo, Adobe Analytics and CDPs to drive segmentation and personalized journeys
- Lead Email Specialists, ensure on-time launches, and maintain regulatory compliance
Job Description
Own the end-to-end email lifecycle and revenue-driving campaigns, aligning with merchandising and data to drive engagement, conversions, and lifecycle growth.
- Direct and oversee all phases of email campaign development from ideation through deployment.
- Lead, develop and execute the overall marketing strategies designed to support the customer journey, our broader business goals, and our brand values.
- Own the customer lifecycle email strategy and ideate compelling content with each guest segment in mind.
- Work cross-functionally with our merchandising team to execute against a shared strategy aimed at engagement, inspirational content, qualified traffic and ultimately meeting business goals.
- Ownership and strong understanding of key performance indicators for email/SMS, while consistently staying abreast of trends and emerging technologies to foster innovation
- Ensure campaigns are launched on-time and accurately and reviewed with all internal stakeholders
- Develop advanced audience segmentation strategies to deliver growth, offer personalized and relevant messaging and drive strong performance
- Execute testing initiatives across campaigns including send time testing, A/B testing, subject lines, CTA’s and creative variations to improve performance
- Use data & insights to identify actionable recommendations and optimizations
- Oversee team of Email Specialist(s) dedicated to daily email operations and reporting
- Foster a collaborative team culture, focused on curiosity and operational excellence.
- Liase with legal to ensure all email/SMS activities comply with global regulations including GDPR, CAN-SMAP, and other relevant privacy laws.
- Proficient in managing multiple projects with strict deadlines in a fast-paced environment, effectively prioritizing tasks.
- Comfortable managing a team and working cross-functionally across the organization.
- A commitment to quality and investing in results that add value to the business
- Experience and proficiency with Klaviyo, Adobe Analytics, SMS and other Customer Data Platforms.
- Experience with SMS preferred
- Previous Retail and E-commerce experience required with fashion industry experience a strong plus
- Additional requirements: Minimum of 7 years Email Marketing experience managing large-scale content emails and automated campaigns to various customer segments
Tommy Bahama
30 + years ago, our founders started a brand based on the refined, unhurried attitude of coastal life. To our guests, Tommy Bahama soon became synonymous with laid-back style and the concept of living the Island Life.What started as a causal, upscale menswear collection quickly evolved into a unique luxury lifestyle brand. The Tommy Bahama offering has grown to include both men’s and women’s apparel, home and beach goods, and a thriving restaurant and bar business. Everything that bears the Tommy Bahama name is created with an unwavering eye towards quality.More than ever, our focus is on taking our guests someplace great — through exceptional service, upscale products, and delicious food and drinks. Maintaining our unique point of view requires a diverse team that includes apparel designers, e-commerce and technology experts, manufacturing and operations, and, of course, retail and hospitality professionals. We would love to have you share your talents with us!Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar. Tommy Bahama products are also available at the country’s finest retailers, including Nordstrom and other specialty retailers and TommyBahama.com ships to over 100 countries. Additional stores will be opening this year. More information, please visit www.tommybahama.com.
