Temporary Marketing Specialist - Integrated (Flexible)

Carson, CA (On-site)

$29/hr – $33/hrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive integrated marketing planning and web campaign execution for Lakeshore’s B2C initiatives by coordinating cross-functional teams and maintaining shared calendars.

  • Must-have: 2+ years managing cross-functional marketing projects with timelines and delivery focus.
  • Standout: Experience aligning Creative, Merchandising, E-commerce and Analytics to optimize campaigns.

Job Description

Responsibilities

  • Supporting integrated marketing projects from planning through launch and post-campaign review, maintaining clear timelines, priorities and cross-functional alignment
  • Owning the integrated marketing calendar, keeping it accurate and accessible to support visibility and coordination across B2C initiatives
  • Owning the web marketing calendar and planning, ensuring it remains accurate and accessible for cross-functional partners and highlights key B2C initiatives
  • Managing web and app execution for major campaigns and business priorities, ensuring accuracy, efficiency and on-time delivery through close coordination with Creative, Merchandising and E-commerce teams
  • Developing web marketing strategy and incorporating web plans into overall marketing plans, aligning with cross-functional teams including Merchandising, Leadership, Creative and E-commerce prior to execution
  • Submitting and managing requests to Creative and E-commerce teams to support asset development and execution across the website and app
  • Supporting creative workflow and quality assurance by prioritizing work effectively and ensuring final assets meet brand standards and deadlines
  • Partnering closely with Creative, Merchandising, E-commerce and other cross-functional teams to ensure alignment and effective execution across campaigns
  • Collaborating with Analytics to define success metrics, review performance and apply insights to improve future campaigns
  • Supporting review and approval cycles for web and app campaign assets, ensuring stakeholder alignment and timely progress toward launch

Requirements

  • Bachelor’s degree in Marketing, Business, Public Relations or Communications
  • 2+ years of relevant experience in a similar role; experience may include a combination of work experience and education
  • Experience managing marketing projects or campaigns across cross-functional teams, with a focus on timelines, execution and delivery, particularly within web or content planning
  • Proficiency with Microsoft Office, including Excel data manipulation and PowerPoint

Preferred

  • Knowledge of the education system/classroom
  • Retail, loyalty and e-commerce experience
  • Experience using Figma, FigJam and Workfront
  • Thoughtful problem solver who considers multiple perspectives
  • Clear communicator who can tailor messages for different audiences
  • Collaborative team player who thrives in a cross-functional environment
  • Curious and proactive learner with a continuous improvement mindset

Benefits

  • Generous employee discount
  • Casual dress…and we really mean it
Lakeshore Learning Materials, LLC logo

Lakeshore Learning Materials, LLC

3.6 Glassdoor

Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the country. Specializing in top-quality products for the home and classroom, we are a thriving multichannel organization with a robust web business, multiple catalogs for early learning and elementary programs, 60 store locations, plus a sales force that is second to none. Thanks to the daily contributions of the amazing people on our team, Lakeshore has experienced continuous growth since the day it was founded in 1954. Although we’ve been serving teachers and parents for decades, we believe our best days are still to come—thanks to the hard work and dedication of our team. We are creative thinkers and problem solvers who continuously challenge ourselves to do our best work, roll up our sleeves to get the job done and persevere until we reach our goals. Over the last few decades, our people have helped us grow from a single retail store into an international business that continues to expand—moving us even closer to our goal of ensuring every teacher and student has access to the best learning materials possible. Because of our team’s passion and drive, Lakeshore is more than a great place to work—it’s a great experience to be part of. So if you’re a down-to-earth professional who shares our desire for making a difference in the world, we’d love to hear from you.

Founded in 1954
Carson, California, USA
2K employees (156 in marketing)
63% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$59.4K
Traffic Source Mix
Search
45.2%
Direct
48%
Referral
4.2%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
94 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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