TEMPORARY MARKETING MANAGER

Responsibilities

• The Marketing Manager develops positioning, identifies target audiences, and conceptualizes marketing campaigns, while ensuring the alignment of communications and messaging in all channels.
• Leads the execution of marketing programs from start to finish, including campaign strategy, creative direction, and overall project management.
• The Marketing Manager supervises other marketing personnel by providing day-to-day oversight, coaching through feedback and direction, and ensuring team deliverables are met on time and within budget.
• Writes and edits high impact copy to articulate the value proposition, benefits, and product/service positioning for print, web, email, blogs, video, and social media.
• Manages content calendar for multiple business units and drives content creation for websites, social media, video, and email.
• The Marketing Manager develops creative briefs and guides creative direction to meet objectives for public-facing communications, including print, digital, and video assets.
• Analyzes customer insights, market analysis, and marketing best practices to build successful strategies.
• Partners with email, web, and creative team members to design, test, and evolve marketing campaigns.
• Evaluates projects using KPIs and feedback from stakeholders to measure and improve results.
• Maintains a strong relationship with the partnership development teams and is knowledgeable on the proposal development process and status.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Seven (7) years of experience in marketing communications with experience in strategic planning and business writing.
• Two (2) years of personnel management experience.
• Excellent business writing and editing skills for grammar, voice, flow, and storytelling.
• Demonstrated project management and organizational skills with the ability to meet deadlines, prioritize work, and manage concurrent projects.
• Working knowledge of digital marketing channels, including Search Engine Optimization (SEO), email marketing, and social media.
• Working knowledge of print production process.
• Ability to think strategically, creatively, and innovatively.
• Effective oral, written, and visual communication skills.
• Takes initiative to resolve issues and bring clarity to grey areas.

Benefits

• Paid Time Off
• Paid Holidays
• 401(k) Matching
• Health Insurance
• Vision Insurance
• Life Insurance
• Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Reduced Tuition Rates