Responsibilities

• Manage the execution of full-funnel, integrated brand campaigns across paid, owned, and earned channels, ensuring message alignment and creative consistency across channels and regions from brief writing to creative development and launch execution.
• Collaborate cross-functionally with Product Marketing, Science, Legal, Media, Creative, Comms, Product, and CRM to bring campaigns to life through an integrated lens and ensure campaigns are cohesive and culturally relevant.
• Coordinate the development of Go-To-Market strategic plans for campaigns, with the support of channel owners that is grounded in achieving campaign KPIs
• Translate global brand strategy into market-ready toolkits, adapting creative and messaging for local needs.
• Shape and refine creative output from both internal and external partners, through clear feedback aligned with brand objectives and vision.
• Work closely with insights and research partners to ensure marketing is grounded in member needs and behavioral data.
• Manage project timelines, deliverables, and workstreams with both internal teams and external agency partners with organized and timely coordination.
• Contribute to post-campaign reporting and performance analysis, identifying learnings to inform future planning.
• Provide operational and project management support across all campaigns and to marketing leadership.
• Maintain strong relationships with cross-functional teams globally to ensure knowledge-sharing and alignment.

Requirements

• Over 10 years of experience in brand or integrated marketing, who can drive cross-functional briefs and execution in partnership with in-house and external creative partners.
• Deep understanding of full-funnel marketing strategies and experience driving global brand and marketing campaigns, preferably within the health or consumer technology sector.
• Hands-on experience building and executing integrated campaigns across paid, owned, and earned media channels.
• Strong understanding of consumer journey mapping and how to translate insights into actionable messaging.
• Ability to collaborate across teams and influence without direct authority.
• Extensive experience managing multiple creative agency relationships and driving brand transformation.
• Comfortable working in fast-paced, matrixed environments.
• Exceptional communication and organization skills; attention to detail is a must.
• Excellent interpersonal and communication skills, with the ability to influence and collaborate across various functions and levels of the organization including the C suite.
• Strong sense of accountability, and bias for action.

Preferred

• Experience managing cross-functional marketing programs or working with international markets is a plus.