Responsibilities

• Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
• Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
• Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
• Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
• Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
• Utilize MuckRack to Monitor, recap and report press coverage and build media lists
• Work in conjunction with Authentic's Brand Marketing team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world
• Spearhead Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
• Collaborate with key teams to execute regular VIP engagement events and appointments for media, stylists, celebrities, influencers and partners
• Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic’s VIP network

Requirements

• A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand business goals
• Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
• Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
• Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
• 8+ years of experience working in PR and comms – experience working with talent is a must
• Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
• Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
• Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators