Director of Public Relations

New York City, NY (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 14 hrs ago

Job Summary

Lead strategic client work and campaigns while mentoring teams to deliver measurable earned-media impact across consumer-focused accounts.

  • Own strategic vision and roadblocks
  • Build strong client relationships and secure placements
  • Develop innovative, results-driven campaigns

Job Description

Responsibilities

  • Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
  • Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
  • Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications
  • Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
  • Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
  • Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
  • Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes

Requirements

  • 7-9+ years of experience in media relations, corporate communications, or public relations
  • Demonstrated success leading client accounts and agency teams
  • Established relationships with consumer media contacts
  • Proven track record of developing innovative campaign concepts
  • Strong organizational and time management skills

Preferred

  • AEO & Affiliate Understanding: You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.
  • Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles
  • Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short
  • Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream
  • Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage
  • Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns
  • Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention

Benefits

  • Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Small Girls PR, an Orchestra company logo

Small Girls PR, an Orchestra company

Connecting with audiences in out-of-the-box ways, Small Girls PR creates unforgettable campaigns that make small brands feel big and big brands feel personal.Small Girls PR is a creatively-driven media relations, influencer and experiential agency championing a personal approach to public relations.Our clients range from Fortune 500s to stealth startups. We've handled mergers for GE, took challenger brands like Billie & Hinge from launch through acquisition, produced a Kamala Harris-hosted block party as counterprogramming to Trump's Juneteenth rally, and catapulted Olay’s Super Bowl ad to the cover of AdWeek.“One of the most successful boutique PR agencies” - BuzzFeed“The team consistently produces clever PR campaigns that draw attention from major media outlets” - ForbesWe're a team of 80+ and growing-- for open roles, email hiring@smallgirlspr.comSmall Girls PR is an Orchestra company. Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. The company combines executive advisory, strategy development, and tactical execution across channels—with 700+ experts across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality and more.

Founded in 2010
New York, New York, USA
113 employees (16 in marketing)

Marketing Team

Marketing Team Size
14 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
28.7%
Direct
43.8%
Referral
4.6%
Social
21.3%
Paid
1.5%

Headcount Trend

Current headcount: ~113
Small Girls PR, an Orchestra company logo

Director of Public Relations

Small Girls PR, an Orchestra company · New York City, NY · Hybrid