PR Manager

USA (Remote)

$80/hrMid Level7+ years expContract

Posted 1 day ago

Job Summary

Own and execute the proactive media relations program while building and managing a targeted journalist network to secure earned media opportunities and align company news with industry opportunities.

  • Own and lead the proactive media relations strategy
  • Develop and deepen relationships with key journalists and influencers
  • Identify and pitch timely angles across executives, customer stories, partnerships, and industry trends

Job Description

Responsibilities

  • Own and execute the company's proactive media relations strategy.
  • Bring an established network of relationships with relevant networking, technology, business, and finance journalists.
  • Identify and maintain a targeted network of approximately 30–50 journalists, editors, podcasters, analysts, and industry influencers who are most relevant to the company.
  • Develop a deep understanding of what key journalists cover, the stories they are interested in, and how and when they prefer to engage.
  • Maintain and strengthen a core group of approximately five or more high-value journalist relationships where genuine rapport and credibility have already been established.
  • Continually expand the company's media network through thoughtful, authentic relationship building.
  • Serve as a trusted and responsive point of contact for journalists and media partners.
  • Develop proactive PR strategies that align company news, executives, customer stories, partnerships, and industry trends with relevant media opportunities.
  • Identify compelling angles and determine which journalists, publications, podcasts, analysts, or industry platforms are appropriate for each opportunity.
  • Proactively pitch relevant company news, executive perspectives, customer stories, and industry insights.

Requirements

  • Approximately 7+ years of public relations, communications, media relations, or related experience, with experience operating at a PR Manager, Senior PR Manager, Account Director, or comparable level.
  • Demonstrated success securing meaningful earned media coverage for technology, networking, financial services, fintech, enterprise technology, or related organizations.
  • Existing relationships with relevant networking, technology, business, and/or finance journalists are strongly preferred and will be an important consideration in candidate selection.
  • Ability to demonstrate an established media network and discuss the types of journalists, publications, and industry contacts they have successfully worked with.
  • Strong understanding of how journalists evaluate stories and what makes a company, executive, or announcement worth covering.
  • Proven ability to develop targeted pitches and successfully convert outreach into interviews, coverage, podcasts, speaking engagements, or other credible opportunities.
  • Strong executive communication and stakeholder management skills.
  • Highly organized with the ability to manage multiple PR opportunities, deadlines, stakeholders, and follow-ups simultaneously.
  • Comfortable operating independently and taking ownership of PR execution from strategy through measurement.
  • Strong judgment and an understanding of when a story should—and should not—be pitched.
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Crawford Group

Crawford Group is a Marketing and Events Experts agency delivering strategy, planning, and execution across the full marketing lifecycle.We support marketing teams with scalable, high-impact solutions, and experts.Our experts plug directly into your team to support your digital marketing, creative, events, and content needs. With agile teams and proven workflows, we help leading brands move faster, collaborate better, and achieve real results.From campaign execution to event production and MarTech optimization, Crawford Group helps you scale smarter.

Founded in 1997
Campbell, California, USA
131 employees (42 in marketing)

Salaries

Posted range

$80/hr

Taken straight from the job posting.

See all Crawford Group salaries

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
26.2%
Direct
54.8%
Referral
7.7%
Social
10%
Paid
1.2%

Headcount Trend

Current headcount: ~131
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PR Manager

Crawford Group · USA · Remote