Responsibilities

• Manage content planning and creative briefing for Rothy’s owned channels (Site & Retail), with a primary focus on retail marketing expansion
• Develop and execute retail marketing strategies aligned with overall brand and business objectives across all U.S. stores, including a growing pipeline of new stores
• Partner with Visual Merchandising to ensure cohesive storytelling and brand presentation in stores
• Own content briefing of retail marketing assets (signage, window displays, digital assets, and experiential activations)
• Collaborate with Retail Operations and regional teams to localize marketing initiatives
• Retail marketing budget management and invoice tracking for VM and marketing events
• Identify and execute local partnerships, events, and brand-level activations for the full retail fleet, including grand openings
• Manage external relationships with mall marketing contacts and vendors
• Coordinate with eCommerce and digital teams to ensure omnichannel consistency
• Support cross-functional coordination for seasonal product launches, partnering with merchandising, creative, and digital teams to ensure cohesive go-to-market strategies and on-time execution

Requirements

• 5+ years of experience working in marketing and/or brand strategy for a consumer brand or agency (retail experience a plus)
• Ability to work cross-functional across multiple departments, managing several projects simultaneously
• Strong business acumen with the ability to gather weekly channel performance data to leverage in future marketing briefs and content plans
• Experience writing and presenting marketing briefs for omni-channel marketing campaigns to the broader marketing team
• Experience presenting campaign results and insights to senior management
• Continue to have a pulse on industry trends - particularly in the retail environment - to inspire innovation and new ways of thinking for the brand

Preferred

• retail experience a plus

Benefits

• a comprehensive benefits package.