Responsibilities

• Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success.
• Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations.
• Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members.
• Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication.
• Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
• Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
• Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
• Quality Assurance: Act as a quality assurance check all paid search account management deliverables
• Cross Team Collaboration: Working with broader investment / strategic leadership
• Thought Leadership: Drives best practices in managing platform execution and produces POVs

Requirements

• Relevant post-secondary education, training, or equivalent experience
• 6+ years of relevant Paid Search Experience and 4+ years managing junior team members
• In-depth understanding of Paid Search campaign management and optimization practices; good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities
• Deep understanding of search engine algorithms and best practices.
• Hands on keyboard experience with: Google Ads, MSFT Ads
• Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
• Hands on keyboard experience with Adobe or Google Analytics
• Experience troubleshooting site tags
• Experience in multiple AI buying agents such as Google, Bing Performance Max
• Advance usage of Scripts

Preferred

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI Powered Shopping Ads Certification
• Google Analytics Certification
• AI Powered Performance Ads