Responsibilities

• Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI for clients and partners
• Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency
• Building paid search campaigns for clients across a wide variety of industries, inclusive of campaign structure, ad copy, keyword selection, and additional inputs to drive success
• Communicating and recommending strategic plans to client teams to improve performance
• Communicating and collaborating with paid search, account management, and other internal agency teams to drive innovation
• Pulling reports and providing campaign recommendations for internal managers
• Assist the Paid Media Manager and Sr. Director of Paid Media with process documentation
• Work directly and foster relationships and opportunities with vendor partners including Google

Requirements

• 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns
• 4+ years experience at a digital marketing agency
• Google Certifications – Ads & YouTube/Video
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
• Strong ad copy writing skills for clients across multiple industries
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
• Excellent communication and presentation skills to audiences and clients of varying levels
• Strong organizational and project management skills