Responsibilities

• You Will: - Campaign Activation - Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keywords, ad copy, extensions, and conversion tracking - Apply established SEM best practices and pharmaceutical compliance requirements to every build - Run pre-launch QA on all campaigns using the team's standard checklist, covering match types, negatives, budgets, bids, landing page URLs, tracking parameters, and required disclaimer/ISI elements - Manage day-to-day trafficking and change requests, turning them around within agreed timelines Tools and Platform Updates - Use platform AI and automation tools such as automated bidding, responsive search ads, and audience signals where they improve efficiency, within compliance guardrails - Stay current on Google and Microsoft platform releases and flag features worth testing to the Paid Search Supervisor - Maintain working familiarity with how AI-driven results (e.g., Google AI Overviews) affect search behavior and campaign performance - Support pilots of new tools and tactics by handling setup, tracking, and results documentation Campaign Management - Monitor pacing and performance daily across Google Ads and Microsoft Advertising, adjusting bids, budgets, keywords, and negatives to hit target KPIs - Execute optimizations directed by senior team members and document what changed, when, and why - Support keyword research and ad copy development for relevant therapeutic areas, routing all creative through required medical, legal, and regulatory review - Troubleshoot live performance issues and reporting discrepancies across platforms, ad servers, and analytics tools, implementing fixes and escalating root causes that need senior input Team Collaboration - Partner with the Center of Excellence, brand teams, ad operations, programmatic, social, and SEO counterparts to keep search activation aligned with the broader media plan - Support brand teams on day-to-day campaign questions and join client status calls to walk through performance and next steps alongside the Paid Search Supervisor - Share what you learn from campaign work with the wider team to keep execution consistent - Maintain training and process documentation for campaign setup, pacing, and QA so the SEM process stays consistent team to team Reporting and Analytics - Build and maintain recurring SEM performance reports and pacing trackers, delivered accurately - Pull and QA data from Google Ads, Microsoft Advertising, SA360, and analytics platforms, reconciling discrepancies before reports go out - Write clear performance callouts and optimization recommendations for internal review - Support test documentation and case study materials with clean data and results summaries - Assist with budget pacing and forecasting inputs based on campaign delivery to date

Requirements

• 2+ years of paid search experience
• Hands-on proficiency in Google Ads and Microsoft Advertising; working knowledge of SA360, Google Analytics, and SEM tools (e.g., SEMrush, AdThena)
• Hands-on experience activating paid social and programmatic campaigns is a significant plus, given the integrated nature of the role
• Excel skills, including pivot tables, lookups, and building recurring performance reports
• QA discipline, especially in a regulated environment
• Familiarity with pharmaceutical advertising regulations and MLR review, or and work within compliance requirements
• Comfortable using AI tools
• Commitment to staying informed about platform updates, industry trends, and regulatory changes, and a passion for continuous learning

Preferred

• Hands-on experience activating paid social and programmatic campaigns is a significant plus, given the integrated nature of the role
• Comfortable using AI tools
• Commitment to staying informed about platform updates, industry trends, and regulatory changes, and a passion for continuous learning

Benefits

• Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.