Responsibilities

• This role involves executing digital marketing campaigns across various channels such as email, social media, and content marketing.
• Responsibilities include managing audience segmentation and targeting
• maintaining campaign calendars
• designing tests to optimize campaign performance
• monitoring key performance metrics
• supporting SEO and SEM initiatives
• and creating digital content.

Requirements

• Experience executing multi-channel digital marketing campaigns.
• Proficiency with email marketing platforms, marketing automation tools, and HTML email editing.
• Strong understanding of SEO, SEM, paid search, social media marketing, and content marketing strategies.
• Experience with audience segmentation, customer journey orchestration, and lifecycle marketing.
• Proficiency with web and marketing analytics tools (e.g., Google Analytics, Google Search Console, marketing automation reporting).
• Experience designing and evaluating A/B testing and conversion optimization initiatives.
• Strong analytical, reporting, project management, and cross-functional collaboration skills.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital coverage
• 401(k) Retirement Plan with Pre-tax and Roth post-tax contributions
• Life Insurance for employee and dependents
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation, or Sick Leave)