Technology Marketing Campaign Senior Specialist

Houston, TX (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated technology marketing campaigns across portfolios, translating objectives into strategic plans, and coordinating NPI activations.

  • Must-have: 7–10+ years in product/technology marketing or B2B campaign management
  • Standout: Global, matrixed‑organization experience with launch and lifecycle models

Job Description

Responsibilities

  • Developing integrated technology marketing campaign plans aligned to portfolio priorities
  • Translating business and technology objectives into clear campaign strategies and KPIs
  • Determining the right campaign model (launch, always‑on, lifecycle, hybrid) based on maturity and market readiness
  • Leading NPI campaign activation aligned with NPD milestones and launch tiering
  • Orchestrating development of launch‑ready assets across digital, content, and enablement channels
  • Designing always‑on and lifecycle campaigns that sustain pipeline and market presence
  • Refreshing campaigns based on market signals, customer feedback, and performance insights
  • Collaborating across technology, commercial, segment marketing, digital, and regional teams
  • Ensuring campaign content is accurate, credible, and aligned with enterprise narrative
  • Optimizing campaigns through performance measurement and continuous improvement

Requirements

  • Have 7–10+ years of experience in product marketing, technology marketing, or B2B campaign management.
  • Have bring proven experience leading complex product or technology campaigns across launch and always‑on models.
  • Have demonstrate strong ability to translate technical concepts into compelling campaign narratives.
  • Have experience operating effectively in global, matrixed organizations.

Preferred

  • Have balance strategic thinking with hands‑on execution.

Benefits

  • Contemporary work‑life balance policies and wellbeing programs
  • Comprehensive private medical care
  • Life insurance and disability coverage
  • Tailored financial programs
  • Education assistance
  • Generous parental leave
  • Mental health resources
  • Dependent care support
  • Additional voluntary benefits
  • You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
Baker Hughes logo

Baker Hughes

Baker Hughes (NASDAQ: BKR) is an energy technology company that provides solutions for energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet. For more than a century, our inventions have revolutionized energy. We harness the power of engineering, data, and science to redefine what's possible. Our diverse portfolio of equipment and service capabilities span the energy and industrial value chain. Our two operating segments, Oilfield Services & Equipment (OFSE) and Industrial & Energy Technology (IET), are organized based on the nature of our markets and customers, and consist of similar products and services. Visit us at bakerhughes.com to learn more.

Founded in 1972
Houston, Texas, USA
67K employees (1,059 in marketing)

Traffic Signals

Monthly Visitors
981.7K
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
48.1%
Direct
40%
Referral
7.2%
Social
3.3%
Paid
1.2%

Headcount Trend

Current headcount: ~66.6K

Marketing Team

Marketing Team Size
634 (1% of company)
Median Career Experience
32.5 years
Median Tenure
32.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$3B
Last Raise
$3B
Post IPO Debt, 2 years ago

Funding History

  • Nov 2023
    Post IPO Debt • $3B

Recent News