Techno-Marketing Writers

New York City, NY (Hybrid)

Salary Not AvailableMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape the firm’s technical content and thought leadership programs, translating complex enterprise IT and AI-driven transformations into influential narratives and sales-ready assets across executive audiences.

  • Own content ecosystems: thought leadership, case studies, whitepapers, and website/campaign content to drive enterprise awareness and credibility.
  • Coordinate cross-functional storytelling with sales, SMEs, and marketing, including LinkedIn and analyst/PR narratives to influence CXO decisions.
  • Measure impact and optimize content orchestration across audits, campaigns, and enablement to accelerate deal velocity.

Job Description

Responsibilities

  • Thought leadership articles to shape market perspective.
  • Whitepapers & research reports to demonstrate authority and findings.
  • Case studies & executive POVs to illustrate outcomes for CXO buyers.
  • Website & campaign content to support messaging and demand generation.
  • Sales enablement assets to equip sales teams with tailored collateral.
  • LinkedIn and digital content to build presence with enterprise buyers.
  • Analyst & media narratives to influence coverage and perception.

Requirements

  • 6+ years in B2B technology content or digital transformation marketing.
  • Strong understanding of enterprise technology and AI-led transformation.
  • Excellent storytelling and executive communication skills.
  • Experience writing for CXOs and enterprise buyers.
  • Background in IT services, SaaS, consulting, or digital transformation industries preferred.

Preferred

  • SEO & LinkedIn content strategy.
  • Analyst relations & strategic PR content.
  • Research-driven storytelling.
  • Ability to work with SMEs, sales, and marketing teams.
The Smarketers logo

The Smarketers

At The Smarketers, we work with B2B Organizations to drive Revenue Growth and streamline Revenue Operations. To achieve this, we use highly efficient Account Based Marketing strategies combined with the right mix of Inbound Marketing to influence decision-makers, build strong relationships, increase deal velocity, and generate higher ROI.Deep research, interacting with client SMEs, and account insights are at the heart of everything we do. This allows us to create highly personalized campaigns tailored to key accounts and segments.We are India's only agency awarded by ITSMA for our cost-efficient ABM approaches that have generated incredible results for our clients.Mid to Large Enterprises across Technology, Industrial Manufacturing, Logistics and Supply Chain, LifeSciences across the Globe engage with us to drive growth. Some of the largest technology organizations trust us with their marketing such as Thomson Reuters, Schneider, SAP, Saudi Telecom, ITC Infotech, Alcatel Lucent Enterprise, AVEVA, Rockwell Automation, and many others.If you're focused on accelerating your growth, improving your revenue operations, and leveraging ABM and highly tailored marketing architectures for your business, talk to us today.

Founded in 2016
Hyderabad, Telangana, IND
69 employees (33 in marketing)

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
40.9%
Direct
39.4%
Referral
12.6%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~68

Marketing Team

Marketing Team Size
26 (38% of company)