Responsibilities

• Drive launch go-to-market strategy for a product suite, in partnership with the broader team: positioning, messaging, competitive differentiation, and target-segment definition within our core Ideal Customer Profile (ICP)
• Partner deeply with Product through the roadmap and build cycle. That means sitting in on sprint reviews, using the product yourself, and spending real time with Performance Architects, Regional Sales Managers, and Solutions Engineers, including visits to the dealership
• Create launch enablement that Customer Success and Sales rely on: positioning briefs, product requirement inputs, and the core collateral used to sell and support every release
• Drive launch readiness across the org (Customer Success first, then Sales, then Product) by tracking certification and readiness against committed dates and escalating early when something is at risk
• Build the launch playbook as you go: repeatable steps, aligned stakeholders, and clear communication channels that scale as Numa grows
• Work AI-native by using AI tooling and writing light scripts and automations yourself to generate content, track readiness, and take repetitive work off your own plate
• Protect real lead time by pushing for sufficient runway between product ideation and launch across the whole cross-functional group

Requirements

• 4+ years of product marketing experience, ideally at an early-stage or high-growth company, where you've owned launches end-to-end
• Technical fluency close to engineering: you can read code, write a script, call an API, and use AI coding tools (Cursor, Claude Code, Copilot) comfortably. You don't need to ship production code, but you should hold your own with engineers and PMs and translate complex AI features for technical and non-technical audiences alike
• Cross-functional range: you've aligned product, sales, and marketing strategy before, and you know how to pick up someone else's thinking and carry it to market without dropping it
• Strong, targeted writing for positioning briefs, product requirement inputs, and competitive battlecards
• Comfort with ambiguity: shifting inputs and an evolving process energize you; you build structure as you go rather than waiting for it to be handed to you

Preferred

• Experience marketing technical or AI products to both technical and business audiences
• Background in solutions engineering, developer relations, or a technical/product role with go-to-market instincts
• Experience building a launch or go-to-market process from scratch, not just running an existing one
• Familiarity with the automotive, dealership, or vertical SaaS space

Benefits

• Health, dental, and vision benefits
• 401(k) plan
• Flexible PTO
• Equity Package