Responsibilities

• Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders.
• Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases.
• Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling.
• Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications.
• Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy.
• Partner with Product Management to define customer problems, technical value propositions, target audiences, use cases, and launch narratives.
• Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams.
• Develop technical launch messaging, field-facing product materials, sales enablement assets, and customer communications aligned to broader positioning and messaging frameworks.
• Measure and refine launch effectiveness using customer feedback, field insights, adoption trends, and market response.

Technical Sales Enablement and Field Readiness

• Develop technical product narratives, messaging frameworks, pitch materials, technical battlecards, solution briefs, and product presentations that support customer engagement and technical evaluations.
• Partner with Sales, Solutions Engineering, and Enablement teams to improve field readiness and technical messaging consistency.
• Support strategic sales opportunities by providing technical positioning guidance, competitive insights, and differentiated product messaging.
• Help translate technical product capabilities into operational outcomes, security value, and business impact for multiple buyer audiences.

Competitive Intelligence and Technical Differentiation

• Monitor cybersecurity market trends across endpoint security, application control, allowlisting, EDR/XDR, and adjacent security ecosystems.
• Develop technical competitive positioning, practitioner-focused differentiation narratives, and field-facing competitive enablement materials that help clearly articulate Airlock’s value during technical evaluations and customer conversations.
• Gather insights from customers, prospects, partners, analysts, and field teams to inform messaging, positioning execution, and go-to-market initiatives.
• Maintain awareness of evolving customer challenges, practitioner workflows, and security operations trends.