Drive aerospace/defense marketing strategy for the Americas and translate intelligence into action plans that influence product positioning and multi-channel campaigns.

• Lead development of the aerospace & defense / defense modernization marketing strategy for the Americas region.
• Define segment priority use cases, buyer personas, influence maps, and defense procurement pathways.
• Translate market intelligence into action plans that inform product positioning, content, and campaign strategy.
• Craft compelling, technically accurate messaging frameworks tailored to defense/government programs and modernization priorities.
• Partner with Product Marketing, Engineering, and Solutions to communicate differentiated value to defense stakeholders.
• Orchestrate multi-channel demand generation campaigns targeting defense and government segments, including webinar series and ABM.
• Collaborate with field and partner marketing to adapt campaigns for key defense markets (U.S. DoD, prime contractors, defense integrators).
• Develop defense-specific marketing assets such as playbooks, battle cards, solution briefs, white papers, and technical webinars.
• Conduct training sessions with sales, business development, and channel partners on messaging and differentiation.
• Work with Business Development, Government / MIL sales, Product Management, and Partners to align strategy and execution.

Requirements

• Bachelor’s degree in Marketing, Engineering, Business, or related field.
• 6+ years of experience in technical marketing, product marketing, or strategy in B2B technology, ideally with defense/government focus.
• Demonstrated experience marketing technical solutions to aerospace, defense, government, military, or highly regulated markets.
• Strong written and verbal communication with proficiency in technical storytelling.
• Ability to work cross-functionally with global teams and influence without direct authority.

Preferred

• Experience with defense procurement processes (DoD/government RFP cycles, GSA schedules, prime contractor engagement).
• Understanding of defense modernization megatrends (avionics, EW/ES, secure communications, power systems, autonomous systems, test & measurement applications).
• Prior success executing segmented ABM, field campaigns, and defense-centric events.
• Familiarity with marketing and sales tools (Salesforce CRM, Marketing Automation, analytics platforms).