Technical Copywriter

Responsibilities

• Write high-converting email and SMS copy across blasts, automated workflows, nurture sequences, and re-engagement campaigns.
• Develop and refine subject lines, preview text, SMS hooks, CTAs, and body copy that align with Cardone Ventures’ brand voice and direct-response principles.
• Build and maintain a messaging library of proven frameworks, sequences, and templates reusable across campaigns and initiatives.
• Produce supporting copy for landing pages, event promotions, and offer launches as needed.
• Build, configure, and maintain email and SMS workflows in HubSpot and Aloware, including triggers, enrollment logic, delays, and branching.
• Manage list segmentation, contact properties, and suppression logic to ensure the right message reaches the right audience at the right time.
• Maintain compliance with CAN-SPAM, TCPA, and internal compliance standards across all communications.
• Set up and execute A/B tests across subject lines, preview text, send timing, CTAs, and SMS copy; interpret results and apply learnings.
• Track and report on email and SMS performance metrics: open rates, click-through rates, reply rates, unsubscribes, booked meetings, show-up rates, and downstream conversion.
• Analyze workflow data to identify drop-off points, fatigue signals, and optimization opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, English, or a related field preferred
• 3-5+ years of hands-on experience in email and/or SMS marketing with a demonstrable record of improving performance metrics
• Portfolio of email and SMS copy that shows range, voice adaptability, and results
• Direct experience with HubSpot Marketing Hub required; Aloware or comparable SMS platform preferred
• Experience with direct-response marketing principles and conversion-focused copywriting — formal training or self-taught, results matter most.

Preferred

• Aloware or comparable SMS platform experience
• Experience with direct-response marketing principles and conversion-focused copywriting — formal training or self-taught, results matter most.

Benefits

• - 10X TOTAL REWARDS
• - Medical, dental, and vision (employee + dependents)
• - 401(k) with up to 3% company match
• - Parental leave: 8 weeks fully paid (primary caregiver) / 4 weeks fully paid (secondary) + 1 month remote for both
• - Vacation and sick time that increases with tenure
• - Gym membership, 100% paid
• - Meal prep service discounts
• - Pet insurance through SPOT
• - Employee Assistance Program through Guardian
• - Professional development reimbursements for outside courses and certifications