Team Lead, Organic Growth and AI Visibility

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive strategic SEO and organic growth for key B2B accounts, while leading a small team and shaping client relationships.

  • Own growth strategy and client relationship for a portfolio of key accounts.
  • 8–12 years in SEO or content strategy with direct client-facing accountability.
  • Strong GEO/AEO and AI-assisted content capabilities with proven outcomes.

Job Description

Responsibilities

  • Serve as primary strategist on a portfolio of key accounts, owning the growth roadmap and the client relationship
  • Serve as an expert, providing strategic oversight on other accounts managed by the team of digital strategists.
  • Directly manage and own performance management of 2–3 digital strategists: set clear expectations, run weekly 1:1s, and provide ongoing coaching on both craft and client skills
  • Produce and review AI-assisted content briefs using strategic insights and client brand context to guide output quality, and setting the standard the team follows.
  • Lead quarterly strategy reviews that translate performance data into clear business implications and prioritized next steps
  • Build trusted advisor relationships grounded in genuine fluency in each client's business model, competitive landscape, and revenue drivers
  • Identify and pursue expansion opportunities within existing accounts—new channels, adjacent services, scope extensions
  • Lead high-stakes client conversations: strategy presentations, executive briefings, and renewal discussions
  • Stay ahead of GEO/AI search, Google algorithm developments, and B2B content marketing trends—translating shifts into updated internal practice
  • Join sales calls and prospect strategy conversations where organic growth expertise influences the decision

Requirements

  • 8–12 years in SEO, content strategy, or organic growth—with direct client-facing accountability throughout
  • Demonstrated track record of growing organic search visibility for B2B companies, with results you can speak to clearly
  • Builds and teaches integrated organic programs, treating SEO, GEO/AEO, content, and links as one connected system, and ensuring the team operates with that same coherence.
  • Deep, practitioner-level expertise in GEO/AEO: entity clarity, schema for citability, prompt-aligned content optimization, AI Overview and featured snippet targeting, and cross-platform visibility
  • Proven experience managing and developing individual contributors in a service or agency context
  • Ability to translate technical SEO and GEO work into business language for executive and non-technical audiences
  • Excellent listener and communicator—someone who builds trust through clarity, follow-through, and candor
  • Tool fluency across the organic stack: Ahrefs or SEMrush, GA4, GSC, Screaming Frog, Data Studio (Looker Studio), Scrunch AI or equivalent GEO monitoring tools, DataForSEO, and AI platforms including Claude, ChatGPT, Gemini.

Preferred

  • Experience in B2B SaaS, technology, or professional services verticals
  • Familiarity with AI-assisted workflow development and prompt engineering
  • Background in content strategy alongside (not just) technical SEO
  • Familiarity with change management or operating frameworks (OKRs, EOS, Lean)

Benefits

  • Simple IRA with employer matching
  • Medical, Vision & Dental insurance
  • (Healthcare) Flexible spending account/HSA option
  • Paid parental leave
  • Flexible schedules
  • Summer Fridays
  • 13 paid holidays
  • Tiered PTO with a base start of 3 weeks; initial offering can increase based upon role and experience in field to 4 weeks
  • Paid Company Winter Break vacation (12/24 to 12/31)
  • Profit-sharing/bonus program
Eastern Standard logo

Eastern Standard

Using a data-first approach, we blend strategy, creativity, and technology to drive end-to-end brand and digital transformation.

Founded in 2014
Dover, Delaware, USA
32 employees (9 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Monthly Google Ads Budget
$35.6K
Traffic Source Mix
Search
22.1%
Direct
32.7%
Referral
8.3%
Social
8%
Paid
1.4%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
6 (19% of company)
Marketing Roles Posted (Last 30 Days)
1