Responsibilities

• Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals
• Build and enhance ColonialWebb’s employer brand strategy across digital platforms
• Launch targeted, geo-focused recruiting campaigns in expansion markets
• Manage multi-channel recruitment marketing initiatives (LinkedIn, job boards, social media, programmatic advertising)
• Optimize marketing funnels from impressions to qualified applicants
• Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI
• Develop audience-specific messaging for skilled trades, technical professionals, and early career talent
• Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising
• Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand

Requirements

• 3+ years of experience in digital marketing, recruitment marketing, or employer branding
• Proven experience managing performance-based marketing campaigns
• Experience developing audience personas and targeted messaging strategies
• Strong understanding of marketing funnels, lead generation, and conversion optimization
• Data-driven mindset with ability to translate analytics into actionable recruiting strategy
• Experience reporting on performance metrics and ROI
• Ability to collaborate effectively across departments and leadership levels

Preferred

• Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries
• Experience with programmatic advertising and job board strategy
• Multi-channel campaign development and execution experience

Benefits

• Competitive compensation and comprehensive benefits package
• Career growth and professional development opportunities
• Collaborative, team-oriented culture
• Opportunity to shape and elevate ColonialWebb’s employer brand
• Exposure to expansion markets and operational leadership teams