Responsibilities

• Develop and execute marketing automation programs
• Designs, builds, launches, measures and maintains new automated email programs such as post event drips, post forms submissions, and sales follow-up programs
• Works with Web team to develop and implement new Marketo Forms
• Partners with Marketing Ops and Salesforce Admins to identify errors between systems.
• Collaborates with Marketing Operations Managers to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
• Seeks input from Sales and Marketing teams to optimize email programs, increase form submissions, improve conversions and maximize marketing’s ROI
• Sets-up and maintain reply mail management
• Performs A/B testing for email content, subject lines, campaign landers and works with Marketing Operations to report out findings.
• Helps to produce monthly email and campaign performance reports
• Manages and optimizes email segmentation and overall list hygiene