Responsibilities

• Lead the strategic development of sports partnership platforms for clients, helping brands identify the right opportunities across leagues, teams, athletes, creators, and emerging sports properties.
• Serve as a senior strategic advisor to clients, guiding how sports partnerships can support broader brand, marketing, and cultural objectives.
• Develop integrated partnership strategies that connect sports with content, social, experiential, communications, and creator ecosystems.
• Evaluate sports properties, talent opportunities, and emerging platforms to determine the best strategic fit for client brands.
• Lead cross-functional teams across strategy, partnerships, creative, experiential, and communications to bring partnership platforms to life.
• Provide strategic oversight across partnership negotiations and activations while ensuring programs deliver against client objectives and measurable impact.
• Drive thought leadership within the agency and with clients on the evolving sports landscape including athlete-driven media, women’s sports, NIL, emerging leagues, and creator-led sports platforms.
• Identify growth opportunities across existing client relationships and contribute to new business development through strategic partnership ideas and sports-led marketing concepts.
• Build and mentor a high-performing team while fostering collaboration across disciplines within UEG.
• Maintain strong relationships across the sports ecosystem including leagues, teams, athletes, agencies, and media platforms to inform strategy and unlock opportunities for clients.

Requirements

• Bachelor’s degree in a relevant field from an accredited college or university.
• 12+ years of experience in sports marketing, brand partnerships, consulting, or integrated marketing with significant experience developing sports partnership strategies.
• Strong understanding of the sports marketing ecosystem including league/team partnership models, athlete partnerships, and emerging platforms shaping the industry.
• Proven ability to translate business objectives into strategic partnership platforms and integrated marketing programs.
• Experience advising senior marketing leaders and navigating complex client organizations.
• Strong relationships across the sports, entertainment, and brand marketing ecosystem.
• Experience leading cross-functional teams in a fast-paced agency, brand, or consulting environment.
• Excellent written, verbal, and presentation skills with the ability to clearly communicate strategic thinking to senior stakeholders.
• Passion for sports and deep curiosity about the cultural, media, and business trends shaping the industry.