SVP, Marketing

Responsibilities

• Own marketing strategy, annual planning, budget allocation and performance reviews tied to business priorities.
• Lead Brand and Product Marketing, Demand Generation, Creative, Content and Events; establish clear ownership and coach the team.
• Define target segments, differentiation and solution narratives with commercial leaders and customer-facing teams.
• Build integrated campaigns across executive thought leadership, paid media, hosted events and industry participation.
• Establish shared funnel definitions, sales handoffs and reporting with sales and Revenue Operations.
• Manage agency relationships and assess marketing investment through qualified pipeline, conversion and commercial outcomes.

Requirements

• 12+ years in B2B marketing, including leadership of integrated marketing functions.
• Demonstrated success connecting brand investment and demand generation to qualified pipeline and revenue.
• Experience managing teams, agencies, budgets and cross-functional priorities.
• Strong executive communication, analytical judgment and ability to turn strategy into execution.

Preferred

• Experience in ecommerce, marketplace services, retail media or technology-enabled services.
• Experience marketing to premium brands and enterprise decision makers.
• Knowledge of account-based marketing and long-cycle commercial sales.
• Experience building marketing capabilities in a growing organization.