Responsibilities

• Define and lead the multi-year Marketing Data Products & Platforms (DPP) strategy and roadmap, aligning data investments with business priorities, customer outcomes, and enterprise objectives.
• Establish and scale a data-as-a-product operating model, including business ownership, governance, adoption, and value realization.
• Set portfolio priorities and investment strategies that maximize business impact, improve marketing effectiveness, and accelerate data-driven decision-making.
• Partner across Marketing, Analytics, Data, Technology, and Business leadership teams to shape and execute the future-state marketing data and analytics strategy.
• Lead Marketing's analytics modernization strategy, ensuring capabilities evolve to meet current and future business needs.
• Champion the adoption of trusted, reusable, and well-governed data products that improve measurement, insights, activation, and decision-making.
• Drive the transition from fragmented data assets toward standardized "gold" data products that serve as the foundation for analytics across Marketing.
• Partner with business leaders to identify and prioritize high-impact analytics opportunities that drive measurable business outcomes.
• Leverage analytics, AI, and emerging data capabilities to enhance marketing performance, customer outcomes, and business growth.
• Operationalize governance and “quality by design” across data ecosystems (access, stewardship, controls)

Requirements

• Bachelor’s degree in an analytical field (e.g., Mathematics, Computer Science, Statistics, Finance, or related)
• 12+ years of relevant experience in business insights and data analytics

Preferred

• Master’s degree in Data Analytics, Business Administration, Finance, Economics, or a related field.
• 15+ years of leadership experience across data analytics, data products, business intelligence, or enterprise data strategy.
• Experience establishing and scaling data product operating models, including business ownership, governance, adoption, and value realization.
• Demonstrated ability to translate data and analytics investments into measurable business outcomes.
• Proven success influencing senior executives and shaping business strategy through data, analytics, and insights.
• Strong executive communication, stakeholder management, prioritization, and organizational change capabilities.
• Track record of leading enterprise transformation and fostering data-driven decision-making.
• Experience in financial services or another highly regulated industry preferred.
• Data, Analytics & Domain Expertise - Deep understanding of data products, analytics operating models, enterprise data strategy, and trusted data management.
• - Experience leveraging analytics, AI, and customer insights to improve marketing effectiveness, customer engagement, and business growth.

Benefits

• Benefits:
• Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: - Healthcare (medical, dental, vision) - Basic term and optional term life insurance - Short-term and long-term disability - Pregnancy disability and parental leave - 401(k) and employer-funded retirement plan - Paid vacation (from two to five weeks depending on salary grade and tenure) - Up to 11 paid holiday opportunities - Adoption assistance - Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here .