Responsibilities

• Tracking Architecture & Implementation (Hands-on-Keys)
• Own the Tagging Ecosystem: Act as the primary administrator and architect for Google Tag Manager (GTM). Deploy, test, and maintain all conversion pixels, event tags, and custom tracking scripts across our digital properties.
• Master Server-Side Tracking: Lead the implementation and ongoing health of server-to-server APIs to future-proof our tracking against cookie degradation. This includes deep, hands-on work with Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API.
• Offline Conversion Management: Build and maintain the workflows for uploading offline conversion data (e.g., Google GCLID tracking, CRM stage progression) back into ad platforms to train their bidding algorithms on down-funnel success.
• Auditing, QA & Troubleshooting: Comprehensive Tracking Audits: Regularly audit our existing ad operations infrastructure. Identify data leaks, double-counting issues, broken tags, or misconfigured SDKs, and execute the fixes.
• Pre-Launch Quality Assurance: Establish and enforce a rigorous QA protocol for all new campaigns, landing pages, and website updates to ensure tracking integrity before media dollars are deployed.
• Anomaly Detection: Serve as the technical first responder when data discrepancies occur between ad platforms (Google/Meta) and our internal analytics/CRM systems.
• Audience Operations & Data Flow: First-Party Data Syncing: Oversee the operational flow of 1st-party data from our CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling.
• Taxonomy & Governance: Define, document, and enforce a strict global UTM taxonomy and naming convention policy to ensure clean downstream analytics.
• Cross-Functional Strategy: Bridge Marketing & Engineering: Act as the core translator between the performance marketing team (who needs the data) and the development/engineering teams (who manage the site code), writing clear technical requirements when developer assistance is needed.

Requirements

• 7-10+ years of experience in digital marketing operations, ad operations, or technical marketing, with a proven track record of operating at a senior/architect level while remaining hands-on.
• Deep Expertise in Paid Media Ad Operations: Comprehensive, hands-on knowledge of tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows), and Tag Management systems (e.g., Google Tag Manager).
• Platform Mastery: Intimate technical knowledge of how major ad networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
• Technical Fluency: Comfort reading and writing basic web code (HTML, JavaScript, CSS) as it relates to tag firing and data-layer variables.
• Data Literacy: Strong understanding of how CRM data, web analytics (e.g., Google Analytics 4), and paid media data interact. Basic SQL skills for querying audience data is a strong plus.
• An Auditor's Mindset: Relentless attention to detail with a passion for finding the "needle in the haystack" when troubleshooting data discrepancies.
• Exceptional Communication: The ability to explain complex technical tracking issues to non-technical marketing leaders.

Benefits

• The compensation package includes health and welfare benefits including paid leave.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family