Responsibilities

• In partnership with the EVP of Marketing & Communications, run the conversion engine of the department — the integrated operation that grows qualified audiences and moves them from first touch to lifelong fandom.
• Own audience capture and paid digital media.
• Lead lifecycle marketing across every owned channel, moving fans through their journeys with segmentation, personalization, and retention.
• Support revenue across all ticketing and product lines, in lockstep with Sales.
• Build and lead the team that runs acquisition, lifecycle, analytics, and owned channels.
• Audience Capture & Paid Media - Capture qualified audiences across our channels — performance marketing, lead generation, database growth, and first-party data strategy.
• Audience Capture & Paid Media - Own paid digital campaigns end to end — strategy, the buy, and management of internal teams and/or media agencies — across paid social, search, programmatic, display, and other addressable channels.
• Lifecycle Marketing - Own everything after someone enters the ecosystem: email, SMS, push, journey design, segmentation, personalization, and retention.
• Lifecycle Marketing - Move fans through their journeys from first purchase to season membership to renewal.
• Revenue Marketing - Support revenue across every ticketing and product line: single-match tickets, season memberships, premium, merchandise, and membership renewals.