SVP, Group Strategy Director

Responsibilities

• Build Scalable Strategy Offerings & AI-Enabled Ways of Working
• Develop repeatable frameworks, methodologies, products and operating models that make strategic thinking more scalable, effective and impactful across clients and teams.
• Identify opportunities to programmatize and productize strategy, codifying best practices, creating reusable tools and building AI-enabled workflows that automate repetitive tasks while elevating human judgment, creativity and problem-solving.
• Lead Connected Growth Strategy
• Bridge brand strategy, audience intelligence, media, data and creativity to build integrated growth strategies that drive commercial impact. Apply proven principles of effectiveness while leveraging communications planning across PESO channels to create enduring mental availability, stronger customer connections and measurable growth.
• Define Growth Audiences
• Leverage Connected Identity, audience intelligence and cultural insights to identify the audiences, behaviors, motivations and Category Entry Points that represent the greatest opportunities for growth.
• Translate data into human understanding, uncovering the tensions, needs and emerging behaviors that inspire stronger brand strategies, more relevant creative and more effective communications.
• Advance Intelligent Creativity
• Help define how audience data, media intelligence and AI can create a distinct creative advantage.

Requirements

• Bachelor’s degree in Advertising or related field preferred (not required)
• Approximately 12+ years of advertising/marketing experience
• Passion and instinct for big ideas that execute through social and digital channels
• Proven ability to leverage AI / Large Language Models (LLMs) to drive efficiency and effectiveness in client work
• Established credibility among colleagues and clients
• Leadership qualities to inspire internal and external partners
• Exceptional writing, speaking and presentation skills
• Ability to travel as required for client meetings, presentations, and events.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.