Responsibilities

• Develop strategies and major market initiatives, audience and connections plans
• Orchestrate business driving, culture-landing ideas and map to commercial impact
• Become a trusted partner of integrated teams across McCann NY (McCann Content Studios, Audience + Connections, Truth Central) and become a revered leader across the agency
• Build client relationships that fuel trust
• Involved in the finance/scoping/staffing side of running your business
• Stay on top of the business and cultural context around your brand (s), proactively coming to the table with challenges, opportunities and solutions
• Play a key role in new business pitches with minimal oversight from EVP/CSO.
• Be well versed in and sought out for your brand, digital, social, comms, data and experiential expertise
• Experienced in social platforms and exhibit an understanding of the consumer cultures that fuel them.
• Driving fresh, original ideas that are rooted in culture, and in human and business insight.

Requirements

• 10+ years of relevant experience required, including previous agency experience
• A track record of brilliant thinking that leads to unexpected, truly creative work
• Culturally plugged in; nimble, inspired and scrappy gatherer of information
• Crisp thinker and communicator – verbally, visually and in writing.
• Mastery of storytelling and presenting and ability to teach it!
• Strength of conviction for your thinking, well balanced by an open ear and mind
• See strategy as a team sport, drawing on your expertise and others’ in brand, digital, social, comms, data, behavioral and experiential strategy…and whatever comes next
• Collaborative with creative and account management leads, with partner agencies and clients
• Versatile in modern strategy principles: creative, audience and business