Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
$73K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
3 hrs ago
SVP, Entertainment & Events Marketing
Las Vegas, NV
Salary Not AvailableSenior LevelFull time
Posted 4 weeks ago
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Job Summary
Lead the end-to-end enterprise level entertainment and event marketing for a luxury resort, owning cross-property campaigns that blend high profile events, on-site activations, and VIP experiences to drive premium demand and overall resort spend.
- Own multi-channel event marketing strategy and calendar across concerts, citywide partnerships, and on-property experiences.
- Unify entertainment with casino marketing and player development to align VIP promotions, loyalty, and guest segments.
Job Description
Responsibilities
- Develop and execute an enterprise-wide entertainment and event marketing strategy aligned with business objectives, revenue targets, and long-term growth.
- Own the strategic marketing direction for all concerts, residencies, special events, citywide partnerships, and on-property activations, ensuring a dynamic, revenue-driving event calendar that maximizes occupancy, gaming performance, and total resort spend.
- Own the strategic positioning and monetization of major citywide and global events (e.g., Formula 1, Super Bowl, Final Four, marquee conventions), leveraging these high-impact moments to drive premium demand, create signature on-property activations, and establish Hard Rock Las Vegas as a must-visit destination during peak market opportunities.
- Drive the integrated marketing strategy for all on-property entertainment experiences, including casino events, non-gaming activations, celebrity-driven programming, nightlife, and special events—ensuring cohesive campaigns that elevate brand relevance, maximize cross-property spend, and enhance both mass and VIP guest engagement.
- Provide executive oversight of all marketing, advertising, and brand communications tied to entertainment and event programming, ensuring consistency, creativity, and impact across all channels.
- Lead cross-functional collaboration across Marketing, Casino Operations, Player Development, Hotel, F&B, and Entertainment teams to define target audiences and deliver compelling, multi-channel campaigns.
- Drive seamless integration of entertainment, casino marketing, and player development initiatives, ensuring alignment of event programming with VIP strategies, promotions, and loyalty programs.
- Optimize the use of budgets, technology, external agencies, talent partnerships, and internal resources to maximize effectiveness and operational efficiency.
- Leverage market research, guest data, segmentation insights, and competitive intelligence to inform decision-making and identify new growth opportunities.
- Own financial performance for the division, including budget management, ROI optimization, and performance measurements across all marketing and entertainment initiatives.
Hard Rock International
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
