SVP, Director of Growth Marketing

Wilmington, DE (On-site)

$134K/yr – $220K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own enterprise growth across lines of business with a clear, measurable GTM engine and a centralized growth organization that partners with analytics, operations, and brand to drive revenue and market share.

  • Own growth strategy and targets across all lines of business.
  • Build and lead a high‑performing growth team with cross‑functional ownership.
  • Partner with Data & Analytics to define targets, tailor segmentation, and optimize performance.

Job Description

Responsibilities
    Lead Enterprise Growth Strategy & Outcomes
    Own marketing’s contribution to Client growth, pipeline, and market share across all Lines of Business.
    Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets.
    Serve as a senior partner to growth and competitive positioning.
    Build and Lead the Growth Organization
    Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing.
    Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine.
    Establish clear ownership and accountability across the team.
    Set Direction for Go to Market Execution
    Define go to market strategy, including targeting and channel mix.
    Ensure teams execute against aligned plans that drive conversion, adoption, and sustained growth.
Requirements
    Bachelor’s degree required; advanced degree preferred
    12+ years of leadership experience in growth-focused marketing, with a strong emphasis on revenue generation, customer growth, and cross-sell strategies within a highly regulated industry
    Experience in financial services preferred, with exposure to wealth management environments strongly valued
    Experience leading and scaling high-performing marketing teams, including building new capabilities in evolving centralized environments
    Proven ability to influence and align cross-functional stakeholders, particularly across multiple lines of business
    Proven track record of owning and delivering measurable business outcomes, such as revenue growth, product penetration, and customer lifecycle expansion
    Demonstrated success developing and executing growth strategies that deepen customer relationships
    Experience leading integrated, multi-channel marketing campaigns (digital, email, web) that drive engagement, conversion, and revenue impact
    Hands-on experience testing, optimizing, and scaling new marketing approaches, such as piloting innovative campaigns or go-to-market strategies
    Strong ability to translate data and customer insights into actionable strategies, including experience with segmentation, performance analytics, and attribution
    Strong executive presence with the ability to partner with senior leaders to guide strategy and drive adoption
Preferred
    Bachelor’s degree required; advanced degree preferred
Benefits
    medical, dental, and vision coverage
    a 401(k) plan
    life, accident, and disability insurance
    flexible spending accounts (FSAs) and health savings accounts (HSAs)
    wellness programs
    paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays
WSFS Bank logo

WSFS Bank

3.8 Glassdoor

WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and wealth management franchise in the Greater Philadelphia and Delaware region. As of March 31, 2025, WSFS Financial Corporation had $20.5 billion in assets on its balance sheet and $89.6 billion in assets under management and administration. WSFS operates from 115 offices, 88 of which are banking offices, located in Pennsylvania (58), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Trust Advisors, LLC, Bryn Mawr Trust®, The Bryn Mawr Trust Company of Delaware, Cash Connect®, NewLane Finance®, Powdermill® Financial Solutions, WSFS Institutional Services®, WSFS Mortgage®, and WSFS Wealth® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name.

Wilmington, Delaware, USA
2K employees (40 in marketing)
69% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
393.6K
Monthly Google Ads Budget
$77.1K
Traffic Source Mix
Search
26.3%
Direct
68.9%
Referral
4.2%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
28 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$200M
Last Raise
$200M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $200M

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