Responsibilities

• Own marketing’s contribution to Client growth, pipeline, and market share across all Lines of Business.
• Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets.
• Serve as a senior partner to growth and competitive positioning.
• Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing.
• Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine.
• Establish clear ownership and accountability across the team.
• Define go to market strategy, including targeting and channel mix.
• Ensure teams execute against aligned plans that drive conversion, adoption, and sustained growth.
• Monitor performance and intervene as needed to maintain speed, quality, and focus.
• Partner with Analytics to define performance targets and ensure teams are operating against them.

Requirements

• Bachelor’s degree required; advanced degree preferred
• 12+ years of leadership experience in growth-focused marketing, with a strong emphasis on revenue generation, customer growth, and cross-sell strategies within a highly regulated industry
• Experience leading integrated, multi-channel marketing campaigns (digital, email, web) that drive engagement, conversion, and revenue impact
• Demonstrated success developing and executing growth strategies that deepen customer relationships
• Strong ability to translate data and customer insights into actionable strategies, including experience with segmentation, performance analytics, and attribution
• Proven track record of owning and delivering measurable business outcomes, such as revenue growth, product penetration, and customer lifecycle expansion
• Strong administrative/leadership skills to build leadership bench and scalability
• Hands-on experience with data-driven decision making and performance measurement

Preferred

• Experience in financial services preferred, with exposure to wealth management environments strongly valued
• Experience leading and scaling high-performing marketing teams, including building new capabilities in evolving centralized environments
• Proven ability to influence and align cross-functional stakeholders, particularly across multiple lines of business
• Hands-on experience testing, optimizing, and scaling new marketing approaches, such as piloting innovative campaigns or go-to-market strategies
• Strong executive presence with the ability to partner with senior leaders to guide strategy and drive adoption

Benefits

• medical, dental, and vision coverage; a 401(k) plan; life, accident, and disability insurance; flexible spending accounts (FSAs) and health savings accounts (HSAs); wellness programs
• paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays
• Benefit offerings are subject to eligibility requirements, legal limitations, and may vary based on an Associate’s location and employment status
• For more information about Associate benefits, please visit https://www.wsfsbank.com/about/careers/