Responsibilities

• Lead Strategic Vision and Growth 🧭 - Serve as a senior strategic partner to clients, helping them navigate complex business, brand, market, and communications challenges with confidence - Lead the development of high-impact brand, portfolio, and communications strategies that drive clarity, alignment, and growth - Bring a strong, evidence-based point of view to senior client conversations, agency leadership discussions, and cross-functional decision-making - Anticipate category, customer, cultural, and competitive dynamics, ensuring they are meaningfully reflected across strategic recommendations and agency deliverables - Guide teams through key strategic processes and projects across the full brand and communications spectrum
• Turn Complexity into Direction 🧬 - Lead the synthesis of clinical data, market dynamics, customer behavior, competitive context, and cultural signals into clear, compelling strategic narratives - Identify the tensions, opportunities, and human truths that can unlock stronger brand meaning and more powerful communications - Help clients and internal teams see clearly in complex situations, connecting disparate inputs into focused strategic direction - Ensure that strategy is not only smart and sound, but also inspiring, actionable, and built to move the work forward
• Elevate Storytelling, Ideas, and Integrated Strategy 🧠 - Oversee and shape brand positioning, messaging, creative strategy, engagement strategy, and communications planning across the brand lifecycle - Champion creative briefs and strategic narratives that inspire bold ideas, sharpen execution, and energize teams - Partner deeply with Creative, Account, Medical Strategy, Social Media, Omnichannel Engagement, and other agency disciplines to build connected, modern strategy - Bring together brand, content, channel, experience, and behavioral thinking into one cohesive strategic vision - Ensure the work remains grounded in scientific truth while pushing it to be more human, memorable, and impactful
• Lead Client Engagements and New Business Opportunities 🚀 - Lead the planning and execution of strategic client engagements, workshops, and senior-level strategic conversations - Play a leading role in new business efforts, shaping strategic stories that stand out and approaches that win - Build trust with senior clients by bringing clarity, confidence, and strategic imagination to their most important challenges - Represent BGB’s Brand Strategy function with authority, polish, and passion in both existing client relationships and growth opportunities
• Build the Brand Strategy Function and Mentor Talent 🌟 - Serve as a resident expert in brand strategy, communications strategy, and strategic planning across the agency - Help define and raise the bar for what great integrated healthcare strategy looks like at BGB - Mentor, coach, and inspire strategists, helping them strengthen their thinking, storytelling, executive presence, and strategic craft - Model the leadership behaviors, collaboration style, and strategic rigor expected of senior agency leaders - Partner with agency leadership to strengthen strategic practices, tools, standards, and ways of working across teams

Requirements

• 10+ years of strategic brand planning or brand strategy experience, ideally in an agency environment, with significant experience in pharma, biotech, life sciences, or healthcare marketing
• A proven track record of leading insight-driven, creatively inspiring, and commercially relevant strategy across complex healthcare brands
• Deep understanding of clinical data, competitive landscapes, category dynamics, HCP and patient behavior, and the broader healthcare ecosystem
• Experience leading strategic engagements, senior client presentations, workshops, brand planning initiatives, and new business efforts
• Strong ability to connect brand, creative, medical, social, CX, and engagement strategy into a cohesive approach
• Exceptional communication, presentation, facilitation, and storytelling skills across briefs, decks, workshops, and executive-level discussions
• Demonstrated success mentoring strategists, influencing cross-functional teams, and raising the quality of strategic thinking across an agency environment

Benefits

• What We Offer At BGBx, we invest in our people because exceptional talent drives exceptional work. We provide a competitive rewards package designed to support your health, well-being, professional growth, and life outside of work. Our benefits package typically includes health care insurance, retirement plans, generous paid time off and holidays, wellness benefits, life insurance, learning and development opportunities, and other resources that support our employees throughout their careers. Additional benefits may be available based on your location. Beyond benefits, you'll find a culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.