Surf Marketing Manager

Responsibilities

• Plan and execute marketing campaigns, including seasonal pushes, promotions, session drops, and events
• Build and own the marketing calendar across social, email, website, print, and press
• Manage the Content & Media Creator and Marketing Coordinator, including assigning work, setting priorities, and giving feedback
• Set social media strategy and monthly content themes, and create shot lists for planned shoots
• Write and plan all marketing emails and newsletters, with the Marketing Coordinator building and scheduling them
• Grow and segment our email list, with a focus on coastal surfers, surf clubs, and surf travel audiences
• Write campaign messaging that sounds authentic to surf culture and never sounds like a corporate ad
• Own public relations, including writing press releases, pitching surf, travel, and local media, and hosting media visits and interviews
• Build relationships with surf media, journalists, coastal surf shops, surf clubs, surf schools, and shapers
• Manage influencer, ambassador, and athlete partnerships

Requirements

• 3 to 5 years of hands-on marketing experience, ideally in surf, action sports, outdoor, travel, or hospitality
• Experience planning and running campaigns across social, email, and print
• Experience with PR, including writing press releases and pitching media
• Experience supervising or directing the work of others, such as coordinators, creators, or freelancers
• Hands-on experience with email platforms such as Mailchimp, Klaviyo, or similar
• Working knowledge of social media analytics, Meta Business Suite, and paid social
• Strong copywriting skills with the ability to write short, punchy, and authentic content
• A good eye for design and the ability to make quick edits in Canva
• A real understanding of surf culture and how surfers talk, shop, and travel
• Ability to manage multiple campaigns and deadlines in a fast paced environment

Benefits

• Health insurance
• Paid time off
• Surf sessions