Responsibilities

• Guide the roadmap for offsite retail media, scaling existing channels (including offsite search, social, and affiliate networks) while evaluating new ad formats and platform integrations.
• Own relationships with key external media and ad tech partners (e.g., Meta, Google, Levanta, and emerging channels like Pinterest), driving joint initiatives, beta testing opportunities, and platform updates.
• Define product packaging, entry points, and commercial models (standalone vs. bundled) to drive supplier adoption and revenue.
• Create high-impact sales collateral, pitch decks, and playbooks. Partner with Sales leadership to conduct enablement sessions and continually refine product positioning based on advertiser feedback.
• Work with Enterprise Marketing to align offsite ads with enterprise brand strategy, and partner with Engineering to automate backend workflows capable of scaling to thousands of suppliers.
• Conduct self-serve data analysis to track campaign performance, evaluate how offsite ads drive onsite behavior, and build data-backed growth stories for brand partners.
• Coach and manage a team of analysts and associates, overseeing their day-to-day work, project allocation, and professional growth.

Requirements

• 4+ years of experience in retail media, digital advertising, ad tech, or e-commerce growth strategy.
• 1+ years of direct people management or team lead experience, with a track record of coaching team members and driving project execution.
• Hands-on vendor management experience, working directly with major ad networks, digital platforms, or external media partners.
• Proven go-to-market and sales enablement experience, including creating pitch materials, product positioning, and training sales teams.
• Analytical capability, including experience using SQL and analytics tools to pull performance data, evaluate metrics, and translate numbers into clear commercial stories.
• Cross-functional execution skills, with experience driving alignment across Sales, Marketing, and Technical teams