Responsibilities

• Google Search Ads and PPC
• Build and optimize campaigns by practice area, market, search intent, and case type; manage keywords, negatives, ad copy, bidding, budgets, targeting, and search terms.
• Test campaign structure, creative, landing pages, and conversion paths; diagnose wasted spend, weak lead quality, and rising acquisition costs.
• Listen to calls and coach clients on best practices for conversion optimization.
• Manage YouTube and Microsoft Advertising when appropriate and recommend budget allocation across channels.
• Google Screened Local Services Ads
• Launch and maintain profiles, verification, attorney and location details, practice categories, service areas, budgets, and eligibility.
• Train clients to review calls and messages, rate (dispute) eligible invalid leads, monitor responsiveness and missed calls, and resolve verification or delivery problems.
• Partner with clients and intake teams to improve response times, qualification, booking, and conversion.
• YouTube and Social Advertising

Requirements

• At least three years of hands-on paid digital advertising experience, including demonstrated management of Google Search Ads and Google Local Services Ads.
• Strong command of campaign structure, keyword match types, negatives, bidding, budget pacing, search-term analysis, and conversion tracking.
• Working knowledge of LSA verification, Google Screened requirements, service areas, lead review and disputes, responsiveness, and account troubleshooting.
• Experience with competitive lead-generation campaigns and substantial monthly budgets.
• Proficiency with Google Ads, LSAs, Google Analytics 4, Google Tag Manager, and call-tracking systems.
• Ability to evaluate lead quality, write effective ad copy, manage projects, and present clear performance recommendations.

Preferred

• Legal marketing, especially personal injury or another competitive practice area.
• YouTube Ads strategy and execution; video creative testing and remarketing.
• CallRail or similar tools, customer relationship management (CRM) and intake integrations, offline conversions, and signed-case attribution.
• Microsoft Advertising, Meta advertising, Looker Studio, landing-page optimization, and Google Ads certifications.
• Knowledge of legal advertising rules and experience developing repeatable agency processes.

Benefits

• 100% remote work and a flexible schedule
• Unlimited paid time off (PTO)
• Direct access to leadership and a clear opportunity to grow into leading a paid ads team
• Professional development, coaching, and opportunities to attend company live events and industry conferences
• Work with a global, English-speaking team focused on innovation in legal marketing