Responsibilities

• Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack.
• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.
• Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream.
• Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.
• Contribute to future marketing team design as the division builds out brand and agency sales.
• Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.
• Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.
• Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.
• Translate the new brand positioning into a consistent story across products, sales, and external communications.
• Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads.

Requirements

• 7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end.
• Mastery of positioning, messaging, and narrative — able to turn complex, multi-product technology into a clear story for multiple audiences.
• Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers).
• Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing.
• Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy.
• Comfort with emerging and technical categories — Web3 and on-chain, identity and zero-party data, ad tech, and loyalty — and the ability to make them legible to non-technical buyers.
• Highly organized and self-directed — able to manage multiple concurrent launches without things falling through the cracks.
• Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders.

Preferred

• Experience in gaming or games-adjacent industries.
• Background in ad tech, programmatic, or loyalty and rewards.
• Web3, crypto, or identity and privacy marketing experience.
• Experience standing up sales enablement for a new or newly formed sales team.
• Background in B2B SaaS GTM strategy.

Benefits

• We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.