Responsibilities

• Lead programmatic investment across Display, Online Video, CTV, DOOH, and emerging channels through expert use of demand-side platforms (DSPs), overseeing campaign activation, optimization, performance analysis, and reporting.
• Manage and mentor a team of Specialists and Coordinators, providing strategic guidance, quality assurance, workload oversight, and support across daily, weekly, and monthly deliverables.
• Partner cross-functionally with internal and external stakeholders on media strategy, creative development, trafficking, measurement, verification, reporting, and billing initiatives.
• Own end-to-end campaign planning and execution, including comprehensive pre-launch and mid-flight QA across brand safety, audience targeting, bidding strategies, tracking, pacing, and performance.
• Identify, evaluate, and present new programmatic opportunities, technologies, and innovations that drive client business results and advance media capabilities.
• Serve as a primary point of contact on internal and client-facing meetings, providing strategic leadership and ensuring all recommendations, reporting, and communications are accurate, polished, and presentation-ready.
• Develop, maintain, and continuously improve workflows, documentation, QA standards, and operational processes to drive consistency, efficiency, and scalability across the team.
• Provide ongoing coaching, training, and professional development support through regular feedback, knowledge sharing, and performance management.
• Drive operational excellence across assigned accounts and workstreams, ensuring campaign launches, reporting deliverables, billing inputs, partner coordination, and key deadlines are executed accurately and on time.
• Build and maintain strong relationships with media, technology, measurement, and platform partners while proactively identifying solutions, opportunities, and industry best practices for clients.

Requirements

• 3+ years of digital media experience, including at least 2 years focused on programmatic media, with demonstrated success managing people, complex projects, and large-scale programmatic investments.
• Experience managing at least one direct report, with a demonstrated ability to mentor, develop, and support the growth of junior team members.
• Hands-on experience activating and optimizing campaigns across multiple channels and categories.
• Advanced knowledge of leading programmatic platforms, including DV360, The Trade Desk, and Yahoo DSP, as well as audience activation through DSPs and CDPs.
• Google Campaign Manager (CM360).
• Prisma/MediaOcean.
• Direct client-facing experience, including leading meetings, presenting recommendations, and communicating campaign performance and strategic updates.

Preferred

• Dynamic Creative Optimization (DCO), audience development, Customer Data Platforms (CDPs), and buying tools such as Prisma/MediaOcean is highly preferred.