Sr. Programmatic Operations Specialist

New York City, NY (Hybrid)

$95K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 hrs ago

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Job Summary

Own end-to-end programmatic ABM and digital advertising operations for enterprise clients, delivering setup, trafficking, optimization, and delivery across DSPs while driving scalable operational excellence.

  • Lead cross-functional collaboration with Client Success, Sales, Product, Analytics, and Engineering
  • Identify optimization opportunities to maximize delivery and client outcomes
  • Develop scalable processes and best practices for programmatic operations

Job Description

Responsibilities

  • Lead the successful implementation, execution, optimization, and delivery of programmatic ABM and digital advertising campaigns for a portfolio of enterprise clients.
  • Lead end-to-end campaign setup, trafficking, audience activation, pacing, optimization, troubleshooting, and delivery across DSPs and digital advertising platforms.
  • Serve as the subject matter expert for programmatic advertising operations, campaign execution, audience activation, and platform integrations.
  • Monitor campaign performance and recommend optimization opportunities to maximize delivery and client outcomes.
  • Develop and implement scalable operational processes and best practices that improve campaign quality, efficiency, and execution.
  • Partner closely with Client Success, Sales, Product, Analytics, and Engineering to ensure seamless campaign delivery and operational excellence.
  • Participate in client meetings as needed to provide technical implementation guidance, campaign insights, and operational recommendations.
  • Contribute to onboarding, documentation, and continuous improvement of programmatic operations best practices.
  • Partner with Finance and Operations on campaign reconciliation, reporting, and month-end processes.

Requirements

  • 4 + years of experience in digital advertising, campaign operations, programmatic media, ABM, or marketing technology.
  • 3 years of hands-on experience executing and optimizing programmatic advertising campaigns.
  • Strong knowledge of DSPs, audience targeting, campaign trafficking, pacing, optimization, and digital media operations.
  • Experience working with leading programmatic platforms such as The Trade Desk, DV360, LinkedIn Ads, Demandbase, 6sense, or similar technologies.
  • Experience executing multi-channel campaigns across Display, Video, CTV, LinkedIn, Content Syndication, Podcast, and other digital media channels.
  • Strong analytical skills with the ability to monitor campaign performance, identify issues, and recommend optimization opportunities.
  • Experience with Salesforce CRM, Excel/Google Sheets, and PowerPoint/Google Slides.

Preferred

  • Strong client-facing communication skills with the ability to explain technical concepts and campaign performance to both internal teams and clients.
  • Self-starter with a continuous improvement mindset and passion for operational excellence.
  • The Trade Desk and Google Ads certifications are a plus.

Benefits

  • Access to competitive compensation & benefits that reward your contributions.
  • Participation in employee recognition programs to celebrate achievements big and small.
  • Exposure to professional development & learning initiatives to help you build your own path.
  • Foundation built on values anchored in Accountability, Team, Urgency, Respect, Integrity, and Innovation.
  • Opportunities for global exposure work alongside talented colleagues across India, Singapore, the UK, and the US, expanding your perspective and network.
  • Invitations to yearly team offsites to connect, collaborate, and strengthen relationships in person.
  • Leverage a lifestyle spending account benefit so you can choose your own wellness and work-from-home perks.
Madison Logic logo

Madison Logic

3.9 Glassdoor

Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster.Madison Logic is a B2B marketing technology company that provides performance-first strategies across the full buying journey. Our solution empowers marketers to reach their audiences across multiple touch points including content syndication, display, connected TV (CTV), audio (podcasts), and LinkedIn ads – as the 24/7 information age continues to change how content is consumed.Our multi-channel ABM media activation and measurement platform enables marketers teams globally to leverage our proprietary intent data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate the sales cycle to positively impact ROI.

Founded in 2005
New York, New York, USA
297 employees
65% recommend to a friend
37% CEO approval

Traffic Signals

Monthly Visitors
22.1K
Monthly Google Ads Budget
$11.2K
Traffic Source Mix
Search
35.6%
Direct
43.7%
Referral
14%
Social
4.8%
Paid
1.3%

Headcount Trend

Current headcount: ~297

Marketing Team

Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Debt Financing, 4 years ago

Funding History

  • Dec 2021
    Debt Financing
  • Dec 2007
    Series Unknown

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