Responsibilities

• Create, implement, track, analyze and optimize Affiliate campaigns across platforms and internal / external systems. Identify and capitalize on affiliate marketing trends and messaging key trends and insights to internal account teams and external client contacts.
• Provide detailed analysis of key metrics and program tracking techniques in order to increase overall affiliate performance efficiency.
• Prospect and develop relationships with key affiliates to identify innovative strategic solutions to our clients’ marketing challenges
• Actively test and analyze strategies to increase ROI and drive incremental volume.
• Use successful acquisition / incentive strategies and effective affiliate P/L management to hit target acquisitions volume goals and efficiency metrics [CPA]
• Maintain open, communicative relationships with the teams to ensure all work is holistically aligned and all expectations are managed. This includes: Business Solutions Teams, Digital Activation teams, Analytics, the clients team directly, affiliate partnerships and technology providers.
• Provide consistent and effective support to team leadership on forecasting and new business opportunities

Preferred

• 3+ years’ experience in Affiliate / Performance Marketing with a focus on high-volume, high-touch affiliate relationships and direct response campaigns. [CPA, CPL]
• Exceptional analytical skills to measure the success of the affiliates programs and to expand upon that success and organically grow client accounts and improve performance metrics
• Experience in leveraging site analytics for analysis / insights
• Advanced MS Excel fluency required
• A supporter of and advocate for diversity, equity, and inclusion .
• Enthusiastic, detail-oriented, hardworking .
• Able to articulate clearly and effectively , possessing strong interpersonal and verbal communication skills .
• Professional with excellent organizational skills and the ability to juggle multiple responsibilities .