Supervisor, Paid Search

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior Level4+ years expFull time

Posted 4 days ago

Job Summary

Own day-to-day supervision of paid search programs, lead a small team, and drive performance through testing, reporting, and client-facing strategy.

  • Own execution, QA, and bid strategy alignment with client KPI targets.
  • Lead client communications and performance reviews, presenting strategic recommendations.
  • Scale campaigns through testing of new formats and automation to improve efficiency.

Job Description

Responsibilities

  • Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
  • Oversee a small team (3-4 junior specialists), setting daily execution priorities, managing workflow, and conducting thorough QA across Paid Search, Performance Max campaign setups.
  • Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
  • Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
  • Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
  • Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
  • Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 4+ years of hands-on experience running DR performance campaigns across Google Ads, Microsoft Advertising (Bing), Search Ads 360 (SA360), and Campaign Manager 360 (CM360).
  • Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns
  • Strong foundation in core PPC mechanics, including tCPA/ROAS bidding strategies, impression share analysis, keyword research, and audience targeting.
  • Prior experience managing/forecasting large-scale paid search portfolios against defined CPA, revenue, or conversion targets, and managing budgets through tools like Prisma.
  • Prior experience supervising, delegating to, or mentoring junior team members (e.g., Senior Associates or Associates).
  • Track record of using search engine analytics, and presentation tools to build clear performance decks from raw data.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Supervisor, Paid Search

WPP Media · New York City, NY · Hybrid