Responsibilities

• Serve as the strategic media lead and primary decision-maker for assigned brands
• Translate brand and business objectives into full funnel, omnichannel media strategies
• Lead development of the annual strategic and tactical media plans grounded in audience insights, data and performance analytics
• Present recommendations, results and forward-looking strategies confidently to clients and senior stakeholders
• Develop strong, consultative client relationships, act as a trusted advisor with strong, informed point of view
• Contribute to new business initiatives and participate in agency growth opportunities
• Oversee all aspects of plan development across biddable media (SEM, social, programmatic), endemic, point-of-care, custom programs, conferences/events, video and emerging channels
• Ensure alignment between channel strategy, creative messaging and customer journey
• Supervise plan execution including RFP development, partner negotiations, buying oversight, trafficking coordination and launch
• Ensure budget stewardship, accurate financial tracking and reconciliation

Requirements

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 5 – 7+ years of media planning experience (Pharma vertical is a plus!)
• Strong knowledge of the healthcare media ecosystem
• Excellent presentation and communication skills
• Strong analytical skills and ability to translate data into actionable insights
• Collaborative mindset with strong interpersonal and diplomacy skills
• Proficiency in Microsoft Office Suit; familiarity with media research, planning and reporting tools preferred