Responsibilities

• Develop the strategy, execution, and optimization of retail media campaigns for multiple clients across various industries.
• Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.
• Provide hands-on campaign execution, management and oversight on platforms like Amazon Ads, Walmart Connect, Criteo, Instacart, Google Ads, and similar platforms.
• Contribute to campaign forecasting, media planning, and budget management across channels.
• Setting up sponsored product, sponsored display and sponsored brands campaign structure, budgets, bidding strategies across platforms
• Identify, propose, and execute testing opportunities across platforms
• Stay up to date with platform changes, trends, and emerging tools, bringing forward innovative strategies and testing new ad products.
• Monitor key performance metrics such as Conversions, Cost per Acquisition (CAC), Return on Ad Spend (ROAS)
• Strong focus on performance and optimization, reviewing accounts with the team regularly to ensure budget pacing and performance is on par.
• Analyze performance data to extract actionable insights and optimization opportunities.

Requirements

• Minimum of 4 years of experience managing retail campaigns with strong platform-level knowledge.
• Strong experience managing Direct to consumer or conversion-based media campaigns while having a good understanding of paid search campaign strategies.
• Proven ability to lead, mentor, or manage junior team members.
• Exceptional analytical skills — you instinctively dig into campaign data to understand what’s working and why.
• Advanced experience with Amazon Ads and Walmart Connect. Previous experience with Google Ads required.
• Effective communication and client-facing skills with experience presenting results and strategies.
• Experience managing budgets and media planning across multiple accounts.
• Good understanding of best practices around retail media campaign objectives and bidding.
• The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.
• Experience with campaign optimization and reporting on cross-channel performance.

Nice to Have

• Experience with Meta Ads Manager and Tik Tok Ads Manager or other social platforms
• Familiarity with tools like Looker Studio and/or Supermetrics.
• Google Ads certification