Responsibilities

• Assist with strategic planning, execution and analysis of marketing campaigns for Bradford’s network of sites.
• Providing accurate and timely sales and performance reports using industry standard tools.
• Work with both internal and external partners to collaborate, optimize, and execute marketing campaigns in line with key performance metrics.
• Collaborate with other team members to develop tests and implement performance marketing approaches for various products and programs.
• Deliver against set KPIs including engagement and sessions.
• Evaluate and recommend new advertising/coordination efforts across internal departments.
• Analyze marketing campaigns (by channel, by product, as appropriate), providing strategic insights and recommendations – and presenting them to internal clients.
• Support the analysis, reporting and optimizing of paid search programs for Bradford’s network of sites and all “internal” clients, working with team members to plan and execute marketing messages and campaigns in various search engine-marketing channels (e.g. pay-per-click, pay-per-call, paid inclusion and natural search).
• Researching targeted keywords / search phrases through third party tools and recommending keyword lists.
• Researching SEO/SEM competitor rankings, positioning, etc.

Requirements

• Bachelor's degree in Marketing, Finance, Accounting, Marketing and Technology Management, Mathematics/Statistics, Public Relations, or Communications.
• 0-2+ years experience, including internship in direct marketing within digital media.
• Management of internal or external client relationships is a plus.
• Team player and an excellent communicator who can work with a variety of people at various levels throughout the company to build consensus and implement cohesive campaigns.
• Can work autonomously, pro-actively updating key management on campaign progress.
• Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.
• Strong analytical skills and expertise with Microsoft Excel.
• Experience with budgeting.
• Problem solving and trouble shooting skills.
• Experience presenting to groups or public speaking is a plus

Benefits

• Competitive compensation plan and great benefits, with some benefits starting from day 1!
• Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
• Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback.
• Flexibility and wellness: hybrid environment (onsite/remote) for our corporate staff, a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives such as an annual health fair and an onsite fitness center, New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, PTO, Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!