Responsibilities

• Collaborate with team members to identify client needs, define deliverables and develop a delivery plan to ensure the experience optimization engagement is a success
• Responsible for timely delivery of client-specific CRO related engagements at the expected quality of deliverables
• Communicate any engagement needs and status with internal teams or client (e.g., status reports, escalations) and lead the presentation of experience optimization deliverables to the client for review and approval
• Competently use Jira, Monday Microsoft Teams, Excel, PowerPoint and other tools as required
• Analyze the client’s owned media and digital experiences e.g. website, landing pages, mobile app, emails, etc. versus 1) best practices 2) competitor practices 3) data-driven insights 4) provisioned customer research 5) past test results and similar input to help evaluate effectiveness of the individual channels
• Identify and prioritize opportunities to improve conversion and other business goals, using proven business techniques to define opportunity size and prioritization
• Use information available on best practices, competitors, benchmarks and customer needs and trends in the market to support the above, providing direction to more junior team members in gathering this information and/or conducting research as needed
• Determine and describe gaps and requirements to execute opportunities to improve conversion (or other business goals), working with cross-functional team as needed to identify needs (e.g., platforms, content)
• Develop and communicate recommendations for the client (in PowerPoint or Word)
• Develop roadmap for execution of solutions over a period of time, based on identified requirements

Requirements

• 3-5 years experience in experience optimization including CRO and LPO, ideally agency-side
• Hands-on expertise working within one or more of the following optimization & testing tools is required: Adobe Target, Optimizely, VWO
• Experience working across verticals, with eCommerce a plus
• Experience within a mid-sized or larger Agency or Consultancy is a plus
• Excels with using data and analytics to generate data-driven insights that inform approaches; must have competency in manipulating and analyzing business data in platforms like Excel and Google Analytics or similar Analytics tools
• Expert in all things eCommerce and Digital Marketing technology, e.g., all things optimization, personalization, HTML, data feeds, tagging, tracking, content management systems, etc. work to be able to participate in related discussions
• Strong communication and presentation skills
• Comfortable in a fast-moving environment: hard working, resourceful, flexible, resilient, positive, comfortable with imperfect information, uncertainty and rapid change
• Certificate and/or experience additionally with eCommerce platforms, marketplaces, and analytics solutions highly desirable and may be expected on training agenda

Preferred

• 3-5 years experience in experience optimization including CRO and LPO, ideally agency-side
• Hands-on expertise working within one or more of the following optimization & testing tools is required: Adobe Target, Optimizely, VWO
• Experience working across verticals, with eCommerce a plus
• Experience within a mid-sized or larger Agency or Consultancy is a plus
• Excels with using data and analytics to generate data-driven insights that inform approaches; must have competency in manipulating and analyzing business data in platforms like Excel and Google Analytics or similar Analytics tools
• Expert in all things eCommerce and Digital Marketing technology, e.g., all things optimization, personalization, HTML, data feeds, tagging, tracking, content management systems, etc. work to be able to participate in related discussions
• Excellent internal collaborator, ideally in a matrixed or other cross-functional team set-up
• Strong communication and presentation skills
• Comfortable in a fast-moving environment: hard working, resourceful, flexible, resilient, positive, comfortable with imperfect information, uncertainty and rapid change
• Certificates, Licenses and Registrations: Certification and/or experience additionally with eCommerce platforms, marketplaces, and analytics solutions highly desirable and may be expected on training agenda

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays and unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement