Supervisor, Brand Experience (Planning)

Atlanta, GA (On-site)

$61K/yr – $80K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi channel media plans with budget governance, cross team leadership, and data driven POVs that shape client strategies across paid, owned and earned media.

  • Own media planning and execution across digital, TV, social, and programmatic to hit KPIs.
  • Lead client and internal relationships, status updates, and cross functional briefs.
  • Turn data into actionable insights, POVs, and holistic audience strategies for campaigns.

Job Description

  • Manage planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs
  • Collaborate and foster relationships with key partners including clients, internal teams, and leadership
  • Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
  • Client Budgets
  • Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
  • Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
  • Play a critical role in the development of media strategies & plans
  • Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
  • Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
  • Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs.
  • Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
  • Craft POVs on key category, competitive, client, and media opportunities.
  • Effectively manage projects & clients, and develop direct reports
  • Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges.
  • Manage multiple workstreams, effectively allocating direct report resources day-to-day.
  • Oversee client status documents and lead client status meetings.
  • Assign cross-functional tasks within the OS.
  • Identify potential optimizations for agency and client processes, tools, and systems.
  • Perform quality assurance (QA) on work from associates, senior associates, and other internal team members.
  • Train and onboard associates and senior associates, supporting their growth and skill development, ensuring the completion of mandatory agency and position-based training
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215