Responsibilities

• The role will work closely with biddable leadership, client teams, and day-to-day campaign managers, and requires an advanced understanding of push and pull marketing tactics and how they interplay. The Supervisor, Programmatic demonstrates expert in-platform experience across the leading providers and campaign types. These skills allow the role to serve as a conduit between agency priorities and client business objectives:
• Planning: Support client managers in finalizing and delivering landscape, competitor, and trend analyses. Review analyses and drafted recommendations through a strategic lens to ensure strategic rigor and measurable impact.
• Development: Help refine internal agency’s best practices by assessing commonalities and shift in needs across client portfolio. Work with day-to-day client leads and junior team members to implement repeatable, sustainable processes that ultimately drive performance marketing results forward.
• Optimization: Help define innovation roadmap and department campaign activation standards. Lead implementation coordination with new approved vendors to test new capabilities, offerings and tactics that can evolve current paid social frameworks.
• Stewardship: Lead strategic client communications and ad hoc delivery coordination. Support day-to-day client managers and junior teams in preparation for day-to-day communications. Help continuously refine client communication standards across email, calls, reports, and strategic deliverables.
• Lead reporting and data analysis operations for priority clients in portfolio. Review data pulls, formulas, and formatted figures for accuracy while developing the formal narrative and insight that connect historic trends, current results and future business needs.

Requirements

• At least 4-6 years of hands-on experience building, optimizing, and/or reporting on paid ad campaigns across the following platforms:
• - The Trade Desk
• - Amazon DSP
• - Yahoo DSP
• Experience running various channel activations such as Display, OLV, CTV, Audio, DOOH, etc.
• Preferred Skills:
• 3+ years of hands-on experience building, optimizing, and/or reporting on pharma-specific ad campaigns across the following platforms:
• - DeepIntent, Pulsepoint (DSPs)
• - Tableau, PowerBI, Datorama (measurement)
• - Crossix, IQVIA, DeepIntent Outcomes, etc. (measurement)

Preferred

• Preference for pharmaceutical, healthcare, or regulated industry experience strongly preferred