Responsibilities

• Commerce Media & Programmatic Strategy
• Lead the development and execution of full-funnel commerce programmatic strategies across retailer, marketplace, and open-web ecosystems, connecting brand objectives with shopper and commercial outcomes.
• Build audience strategies using retailer first-party data, shopper behavior, purchase signals, category insights, and CRM or brand data to reach high-value audiences across the path to purchase.
• Provide strategic leadership across Amazon DSP, Walmart Connect, and other retail media and programmatic platforms, including onsite and offsite activation opportunities.
• Develop recommendations across audience segmentation, retail moments, inventory, creative formats, bidding, budget allocation, measurement, and optimization, with a focus on conversion, sales, ROAS, new-to-brand growth, and incrementality where available.
• Campaign Activation & Performance
• Oversee the setup, execution, optimization, and reporting of commerce programmatic campaigns across DSPs and retail media platforms, ensuring alignment to product, category, promotional, and seasonal priorities.
• Improve performance through audience refinement, bid and budget optimization, inventory curation, creative and offer testing, frequency management, and lower-funnel conversion analysis.
• Identify opportunities to expand investment across retail media networks, marketplaces, and commerce-enabled channels based on shopper behavior, retailer priorities, product availability, and measurable growth potential.
• Establish activation, quality assurance, measurement, and learning-agenda best practices that connect media performance with commerce outcomes and support scalable execution.

Requirements

• 5+ years of experience in programmatic advertising, commerce media, retail media, shopper marketing, eCommerce, or performance media activation.
• Hands-on experience managing campaigns within Amazon DSP and other leading demand-side or retail media platforms; experience with Walmart Connect or additional retailer ecosystems is a plus.
• Experience developing full-funnel media strategies within commerce media, retail media, eCommerce, marketplace, CPG, or omnichannel marketing environments.
• Strong understanding of retailer first-party data, shopper audiences, bidding and budget strategies, onsite and offsite inventory, closed-loop measurement, ROAS, new-to-brand metrics, incrementality, and optimization methodologies.
• Demonstrated success managing complex client relationships and translating media, shopper, and commerce performance into clear investment and growth recommendations.
• Experience mentoring, coaching, or managing team members.
• Strong analytical and problem-solving capabilities, including the ability to connect campaign metrics with sales, conversion, category, and customer outcomes.
• Advanced Excel skills, including Pivot Tables, lookups, and performance analysis.
• Excellent communication, presentation, and storytelling abilities, with the ability to simplify complex media and commerce concepts for cross-functional and senior audiences.
• Ability to balance strategic commerce leadership with hands-on programmatic execution when needed.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances