Jade Leaf Matcha NYC brand activation and market-expansion role blending on-ground sampling, social content, and outreach.

• Act as the face of Jade Leaf Matcha for our NYC-based matcha truck sampling program (June–July)
• Develop and execute a social media strategy to generate buzz, excitement, and foot traffic to the truck
• Create engaging, on-brand content (TikTok, Instagram, etc.) during events
• Assist with on-the-ground execution of sampling events, including customer engagement and brand storytelling
• Collaborate with the marketing team to amplify reach through influencers, partnerships, and real-time content
• Identify and prospect local cafés, coffee shops, and specialty grocery stores in NYC
• Support outreach efforts to introduce and position Jade Leaf Matcha products
• Assist in developing pitch materials and outreach strategies
• Track leads, conversations, and progress toward placements
• Provide feedback and insights on market trends and customer needs
• Based in New York City and available for in-person events
• Strong interest in marketing, startups, and/or CPG brands
• Robust knowledge and passion for matcha is a plus
• Comfortable being on camera and engaging with customers
• Self-starter with an entrepreneurial mindset
• Strong communication and organizational skills
• Familiarity with social platforms (TikTok, Instagram) and content trends
• Hands-on experience in brand building at a leading CPG company
• Ownership over real, high-impact marketing and sales initiatives
• Exposure to influencer marketing, retail expansion, and experiential marketing
• Opportunity to build a portfolio of content and campaigns
• Direct mentorship from an experienced marketing team