Responsibilities

• Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize Navy Federal’s brand awareness on social media platforms and ensure alignment with enterprise and department strategies, with a focus on our influencer marketing program.
• Help identify opportunities for influencer marketing support and ideate on relevant trends and content formats to leverage.
• Write campaign intakes for influencer agency to convert into creator briefs and facilitate compliance approval.
• Assist in the vetting and selection of influencers to partner with for always on and seasonal initiatives.
• Review influencer concepts, scripts and video drafts for brand safety, authenticity and platform relevance.
• Aid in the execution of paid social support for creator posts with our media agency.
• Evaluate organic and paid performance to identify successful creators and tactics to employ in future activations.
• Partner with Marketing & Communications stakeholders to ensure alignment with business unit objectives and similar campaign activations on other digital channels.
• Provide ad hoc support to Social Media team; depending on the level of expertise and prior experience, will own small projects and assist strategists with larger projects.
• Monitor industry trends, market conditions, and competitor activities to identify emerging opportunities or challenges.

Requirements

• Must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Public Relations, Business, or a related field.
• Working knowledge of social media platforms, review sites, and emerging media.
• Understanding of social media best practices and execution.
• Awareness of influencer marketing landscape and current trends.
• Interest in social media, influencer marketing and financial services industry.
• Excellent organizational and project management abilities.
• Strong interpersonal, verbal, and written communication skills
• Effective research, analytical, and problem-solving skills
• Ability to exercise initiative and good judgment to make sound decisions.
• Ability to adapt to new technologies.

Benefits

• Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.